{"title":"New Products","description":null,"products":[{"product_id":"lettres-decoratives-a-century-of-french-sign-painters-alphabets","title":"Lettres Décoratives: A Century of French Sign Painters’ Alphabets","description":"\u003cp\u003eA dazzling tribute to the golden age of French sign painting,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLettres Décoratives\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eopens the door to a rich ornamented world of nineteenth and early twentieth century letterforms. Drawn from 12 rare chromolithographic alphabet portfolios, this extraordinary volume gathers more than 150 large-scale plates originally created to inspire artisans, teach craftsmanship and elevate the visual language of streets and storefronts across France.\u003c\/p\u003e\n\u003cp\u003eFrom elegant seized forms to exuberant decorative compositions, each page captures the technical brilliance and creative ambition of a craft that transformed urban landscapes. Beautifully reproduced and thoughtfully contextualised, the book features expert historical insight from sign painter Morgane Côme, alongside rare archival imagery and original design details that honour its source material.\u003c\/p\u003e\n\u003cp\u003eBoth an invaluable resource for contemporary designers and sign painters, and a striking celebration of typographic history,\u003cem\u003e\u003cspan\u003e \u003c\/span\u003eLettres Décoratives\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis a timeless source of inspiration for anyone drawn to the enduring artistry of letterform.\u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":55928624513409,"sku":"113","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/Lettres-Decoratives.jpg?v=1784301815"},{"product_id":"a-signpainters-s-sketch-book-noel-b-weber","title":"A Signpainters’s Sketch Book: Noel B. 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Every page is filled with ideas, flourishes, layouts and letterforms that demonstrate the thought, craftsmanship and attention to detail that separate good sign work from great sign work.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a professional signwriter, a fairground artist, a lettering enthusiast or simply someone who appreciates beautiful design, this is the sort of book you’ll find yourself returning to again and again. Open it at any page and you’ll come away inspired to pick up a pencil.\u003c\/p\u003e\n\u003cp\u003eBeautifully produced as a hardback volume, the book contains over 170 pages of sketches and artwork from Noel’s 45 year sign painting career, alongside interviews and insights into the life and work of one of the original Letterheads. It is quite simply one of the finest sources of letter inspiration you could have on your shelf.\u003c\/p\u003e\n\u003cp\u003eA must-have reference book for anyone serious about letter, signwriting and traditional design.\u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":55928638374273,"sku":null,"price":64.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/Noel-B-Webber-Sketch-Book_1.png?v=1784302058"},{"product_id":"signwriter-s-cork-backed-ruler","title":"Signwriter's Cork Backed Ruler","description":"\u003cp\u003eA good ruler is one of those workshop essentials you reach for dozens of times a day, so it pays to have one that's built properly. This stainless steel ruler features a cork backing, making it ideal for signwriters, fairground artists and decorative painters who need to mark out work without risking scratches to surfaces. The cork helps lift the ruler slightly from the surface, reducing the chance of dragging grit or sharp metal edges across your work while also helping to prevent slipping. Whether you're laying out lettering, marking panel lines, spacing designs or carrying out general workshop measurements, this ruler provides crisp, accurate measurements.\u003c\/p\u003e\n\u003cp\u003eIt's a simple tool, but once you've used a cork-backed ruler, you'll wonder how you managed without one.  \u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":56294295175553,"sku":"445","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/CorkBackRuler.png?v=1790167426"},{"product_id":"1975-original-painted-sign","title":"1975 - Original Painted Sign","description":"\u003cp\u003e1975 started life as part of a slightly bigger idea. Joby had planned to paint his way through the decades, but unfortunately the project came to a stop at 1975 - which just happens to be the year he was born. Maybe he'll get around to the rest one day!\u003c\/p\u003e\n\u003cp\u003eThe background was painted first, using sweeping bands of Octopus Blue, Baby Green and Swanee Pink over a soft grey-blue base. The three colours are tonally quite similar, giving it that unmistakably retro 1970s feel.\u003c\/p\u003e\n\u003cp\u003eThe lettering itself isn't taken from a particular alphabet or reference, Joby simply made it up to capture the look and feel of the decade. The numbers are finished in aluminium leaf with Yellow Flamboyant over the top, followed by an inset of Red Flamboyant. A strong black outline gives them definition, with a stepped-away block to the right and Green Flamboyant sitting further left and underneath to create even more depth.\u003c\/p\u003e\n\u003cp\u003ePainted by hand on aluminium and measuring approximately 54 _ 18 cm, it's a fun, colourful piece with plenty of 1970s character. And, for the moment at least, you'll have to have been born the same year as Joby if you want your birth year!\u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":56294300516737,"sku":"1975","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/1975HandPaintedSign.png?v=1790160953"},{"product_id":"worldwide-signwriting-starter-kit-1","title":"Worldwide Signwriting Starter Kit","description":"\u003cp\u003e\u003cspan\u003eDiscover the joy, craft, and heritage of traditional signwriting with the carefully curated starter kit, personally put together by Joby. Featuring some of the same tools and materials that Joby uses in his own workshop, this kit gives beginners that start of what they need to take their first confident steps into this beautiful and increasingly rare art form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re picking up a brush for the first time or looking to build a solid foundation for more advanced work, this starter kit is designed to inspire creativity, skill and a love of hand painted lettering.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eA KIT WITH HEART \u0026amp; HERITAGE\u003c\/h6\u003e\n\u003cp\u003eJoby created this set with a simple mission – to give beginners the tools and confidence to start signwirting the right way. As a passionate teacher and lifelong advocate for this once dying art, he hope this kit inspires more people to pick up a brush and keep the tradition alive.\u003c\/p\u003e\n\u003cp\u003eWhether you’re learning at home or preparing for one of Joby’s workshops, this kit places authentic craftsmanship in your hands.\u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":56326620184961,"sku":"WWSK","price":104.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/6913D802-D192-4776-99E9-5EB9F91B3C17.jpg?v=1787745920"},{"product_id":"worldwide-advanced-signwriting-kit","title":"Worldwide Advanced Signwriting Kit","description":"\u003cp\u003eStep deeper into the world of traditional signwriting with Joby’s \u003cem\u003eWorldwide Advanced Signwriting Kit.\u003c\/em\u003e Building upon the \u003ca href=\"https:\/\/jobycarter.com\/product\/signwriting-starter-kit\/\"\u003estandard kit,\u003c\/a\u003e this advanced edition adds more professional tools, training aids and specialist materials designed to elevate your learning experience and give you everything you need to practise, experiment and grow with confidence.\u003c\/p\u003e\n\u003cp\u003ePut together by Joby, this upgraded kit offers a workshop–level setup for anyone serious about developing their craft and embracing the heritage of hand-painted lettering.\u003c\/p\u003e","brand":"Joby Carter","offers":[{"title":"Default Title","offer_id":56353820180865,"sku":null,"price":349.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9323\/2001\/files\/D14872D4-61B2-4A63-9553-9AC9070E2BC5.jpg?v=1787745921"}],"url":"https:\/\/jobycarter.com\/collections\/new-products.oembed","provider":"Joby Carter","version":"1.0","type":"link"}